
Learn how to successfully pitch guests to appear on world class podcasts
Stop wasting time sending pitches that rarely get replied to and learn how to craft pitches so compelling that the world’s biggest podcasts have to say yes
Great podcasts are drowning in pitches. If your pitch isn’t in the top 1%, it won’t stand a chance
By the end of this course you’ll be able to:
Identify ideal targets you can get
You don’t want to waste your time on tiny shows, nor do you want to waste time pitching shows that your guest is never going to appear on. We’ll teach you where the line is so you can then push it to the max.
Write insanely compelling pitches
Podcasters are inundated with guests requests. At Secret Leaders we get sent hundreds a week despite only publishing one episode per week, so the odds are against you. We’ll teach you how to write pitches in the top 1%.
Use the tools that actually help
There are only a handful of tools that really help when pitching guests for top podcasts. We’ll teach you how to use the selection of tools that actually make a difference - and which ones to avoid.
Who we are
We make Secret Leaders, the UK’s top startup podcast. We’ve been in podcasting for five years and journalism for ten years. We’ve been on the receiving end of tens of thousands of pitches… and we also pitch ourselves to appear on other shows. We know what works.

How it works
We send the course straight to your inbox
The course is broken up into bitesize chunks. Play, pause, rewind as you like
It’ll take just two hours to transform your results and make your clients/boss happy
What people are saying
“Until this course I hadn’t realised just how important the small things are.”
— Ruth, Brand owner
“I’ve been able to apply what I’ve learnt in the course to whatever I pitch - not just podcasts.”
— Ivy, Head of Marketing, tech startup
“It’s so frustrating sending out pitches and getting nothing back. Now my hit rate is through the roof :)”
— Jeremiah, PR agency
“I was new to podcast pitching and this course massively shortened my learning curve.”
— Franky, PR agency
How to pitch podcast guests: the ultimate course
By the end of this course, you’ll be able to land guests in the top 1% of podcasts around the world.