Sweetgreen: How to make a $1b farm-to-table restaurant chain, with Founder Jonathan Neman
Jonathan Neman is the Co-Founder and CEO of Sweetgreen, a farm-to-table restaurant chain making fast food healthy.
Unless you’re one of our American listeners, you probably won’t be familiar with Sweetgreen but they’re a staple of the LA, New York and Washington food scenes. They’ve got over 200 sites across the country.
You probably don’t think of salad and tech in the same sentence but Sweetgreen love a bit of tech.
They’ve run pilots to test the viability of blockchain technology to track and trace their ingredients and stock. And, having acquired a robotics startup in 2021, they’re now creating an automated restaurant where robots will prepare ingredients which are then assembled by human chefs. Pretty wild.
Where is the restaurant industry heading?
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