Episode 47: Photobox and Moonpig – Selling to your competitor and the art of the exit
Want to know what it takes to become a food and drink millionaire? Of course you do. That’s why you need to listen to Julian Hearn talking about how and why he founded the powdered complete nutrition company - Huel.
Huel is marketed as a super convenient, nutritionally complete meal replacement. With sales of £14 million last year and a projection for 2019 at more than £40 million, this makes Huel one of Britain's fastest growing businesses - full stop.
But Huel wasn’t Julian’s first foray into entrepreneurism - he sold his first venture, Promotional Codes, for £10m.
“I had enough money to retire, but I get bored and I needed something to stay busy.”
So his answer to staying busy was getting back into business. And after a few failed ventures he eventually founded Huel.
So if you’re looking for inspiration, you won’t go far wrong tuning into Secret Leaders to hear how a guy who just wanted to find a way to spend time at home, not commuting, made millions in his pyjamas.
We chat about
How a failed entrepreneurial venture led him to founding Huel
The thinking behind Huel branding and how they picked their branding designer
The problems with finding a food manufacturer
Why he chose to hire in a CEO (thus remaining as CMO)
Why he keeps all his recruitment in-house
The potential to use Huel to solve world hunger
How Huel has been financed (and why they raised money when they didn’t need it)
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