Fanbytes: from growing up poor to selling for millions at 27, with Co-Founder Timothy Armoo

 

What were you doing at 17?

When he was that age, Timothy Armoo had already sold his first startup. Now 27, he has just sold his second startup, Fanbytes, a social media and influencer marketing agency, to digital advertising company, Brainlabs, for eight figures.

Timothy, or Timo as he is known, grew up on a council estate in Hackney and it was the realisation that he was poor when he was a teenager that motivated him to become an entrepreneur. He started Fanbytes with his co-founders in 2017 and the company, which connects social media influencers to big brands, has gone on to employ 65 people. 

Part of the work Fanbytes does, finding up-and-coming influencers, is done by its algorithm, built by Co-Founder Ambrose Cooke - meaning that Fanbytes can sign potential talent before anyone else.

 We talked about:

  • What happened after he lost almost half the money he got selling his first business in just three months

  • What a lead gangster told him that helped him as an entrepreneur

  • How the death of his father in his early twenties was a pivotal moment in deciding how he was going to grow Fanbytes

  • How he doesn’t feel his next business has to be bigger than his previous one

  • What advice he has for other young entrepreneurs…you might be surprised by what he says!

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How I failed: the gym business which went under, with Shares Co-Founder Benjamin Chemla

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How I failed: not able to pay suppliers, staff or my mortgage with Founder Matt Jones