SHAZAM - HOW TO GET 1 billion users
Our esteemed guest this week is Dhiraj Mukherjee, co-founder of Shazam, the app that has literally put more songs on the record than anyone else in the world. Dhiraj is not a fan of being praised or of receiving any kind of popular commendations of his AMAZING efforts, so we won’t do any of that today.
Today we offer you the story that led four people to build one of the world’s most innovative products of all time.
Long story short: Shazam was created in 1999 by co-founders Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee. Since its launch, over 30 billion shazams have been sent via their app, which has been downloaded over 1 billion times.
18 years after it was founded, it sees 100 million users flock to its surface every single month. Join us for a crisp dose of inspiration from someone who really knows what he’s talking about.
We chat about:
- Building Shazam and getting people to use it
- Getting a lot of nos from investors
- Disguising the product so that someone else didn’t steal their idea
- What the future looks like, if you ask Dhiraj